WordPress登录插件_最受欢迎的WordPress登陆页面插件

wordpress登录插件

Landing pages are the bread and butter of any successful marketing campaign. They are choc full of customized content that speaks to your website visitors. This content speaks to your website visitors because it delivers the exact, specific information that your visitor was expecting. Landing pages are aligned with your marketing messages 110%, and always have one clear objective in mind: making your website visitors take a specific course of action.

登陆页面是任何成功营销活动的基础。 它们充斥着可与您的网站访问者交流的自定义内容。 此内容与您的网站访问者交流,因为它可以提供访问者期望的确切,特定的信息。 登陆页面与您的营销信息保持110%一致,并且始终牢记一个明确的目标:使您的网站访问者采取特定的行动方针。

When it comes to creating landing pages in WordPress, there is a multitude of plugin options available, all of which have their distinct advantages. In this article, I’ll cover a selection of the most popular WordPress landing page plugins.

在WordPress中创建登录页面时,有许多可用的插件选项,所有这些选项都有各自的优势。 在本文中,我将介绍一些最受欢迎的WordPress登陆页面插件。

什么是登陆页面? (What is a Landing Page?)

A landing page is a stand-alone web page that has been designed with a specific goal or objective in mind. This goal or objective is usually focused on user actions, on motivating your landing page visitors to take action, to do something, to convert. Often, this something might be to request a quote, or sign up to a mailing list, or provide contact details in exchange for a freebie (like an e-book or a white paper or a template of some description).

登陆页面是一个独立的网页,设计时考虑了特定的目标。 这个目标通常是针对用户的行为,目的在于激励您的目标网页访问者采取行动,做某事,进行转化。 通常,这可能是要求报价,注册邮件列表或提供联系信息以换取免费赠品(例如电子书或白皮书或某些说明的模板)。

Landing pages are completely separate from your main website. And, in general, are completely without the main menu navigation that would otherwise tie the landing page to your website. The main reason for this lack of navigation is to give visitors less choice in terms of actions. With less options available, your landing page visitors are more likely to take the course of action that you want them to take, inching them closer and closer to your intended conversion.

登陆页面与您的主要网站完全分开。 而且,总的来说,完全没有主菜单导航,否则主菜单导航会将着陆页绑定到您的网站。 缺乏导航的主要原因是,给游客减少了行动上的选择。 如果可用的选项较少,则目标网页访问者更有可能采取您希望他们采取的行动,从而使他们越来越接近预期的转化。

为什么要使用登录页面? (Why Use Landing Pages?)

Because they increase your conversion rate.

因为它们可以提高您的转化率。

It really is that simple. In fact, according to Unbounce, online advertising campaigns that use a landing page usually sees a conversion rate increase of at least 25%. And, with some A/B Split testing, this figure can be even higher.

真的就是这么简单。 实际上,据Unbounce称,使用目标网页的在线广告系列通常会获得至少25%的转化率增长。 而且,通过一些A / B分离测试,这个数字可能会更高。

The main reason that landing pages convert so well is because you can design, build, and draft compelling copy that specifically matches your advertisement. For instance, if you’re running a Google AdWords campaign for the ‘Most Creative Copywriter in Melbourne’, complete with an introductory offer of 20% off for new clients, then the landing page to which your users are directed (when they click on your Google AdWords advert) can reflect exactly that. Maintaining your advertising message is much easier when you are not directing people to your website homepage, where they might not be able to find the 20% discount offer they were expecting from your ad.

着陆页转换效果如此出色的主要原因是,您可以设计,构建和草拟与广告特别匹配的引人注目的副本。 例如,如果您正在为“墨尔本最有创意的广告撰稿人”运行Google AdWords广告系列,并为新客户提供20%的介绍性优惠,那么您的用户将被定向到目标网页(当他们点击您的Google AdWords广告)可以准确地反映出这一点。 当您不引导人们访问您的网站首页时,维护他们的广告信息要容易得多,因为他们可能找不到他们期望从广告中获得的20%的折扣。

登陆页面的类型 (Types of Landing Pages)

There are two main types of landing pages:

着陆页主要有两种:

  • Click-through: as you might have guessed, the first type of landing page is geared towards encouraging users to ‘click-through’ to another page. This process is designed to guide visitors further and further into the sales funnel. So, there may be a first click-through landing page that describes your products or services, then a second that highlights the benefits you have to offer, and third with social proof (reviews from other customers). Then, finally, you’ll close with a shopping cart page where your visitors can purchase your product or service.点击型 :您可能已经猜到了,第一种类型的目标网页旨在鼓励用户“点击”到另一个页面。 此过程旨在引导访客越来越多地进入销售渠道。 因此,可能会有第一个点击访问登录页面描述您的产品或服务,然后第二个页面突出显示您必须提供的好处,第三个页面具有社交证明(来自其他客户的评论)。 然后,最后,您将关闭一个购物车页面,您的访客可以在其中购买您的产品或服务。
  • Lead Generation: this type of landing page takes a softer approach. Rather than encouraging visitors to buy, it encourages visitors to provide their contact details (name and email are usually sufficient), thereby giving you permission to market to them, and possibly sell to them at a later date.潜在客户生成 :这种目标网页采用了较软的方法。 它鼓励访客提供他们的联系方式(名称和电子邮件通常就足够了),而不是鼓励访客购买,从而允许您向他们推销产品,并有可能在以后出售给他们。

WordPress登陆页面插件 (WordPress Landing Page Plugins)

Now that we’ve established what landing pages are, and why you should be using them, let’s suss out the leading landing page plugins currently available.

既然我们已经确定了登陆页面是什么,以及为什么要使用它们,那么让我们来看看目前可用的领先登陆页面插件。

OptimizePress (OptimizePress)

With OptimizePress, you can create just about any type of page for your WordPress website, including, of course, landing pages. OptimizePress comes in both a WordPress theme and as a plugin.

借助OptimizePress,您几乎可以为WordPress网站创建任何类型的页面,包括登录页面。 OptimizePress既有WordPress主题,也有插件。

OptimizePress

优点 (Advantages)

  • Real-time site building with its LiveEditor function.具有LiveEditor功能的实时站点构建。
  • It is based on a very flexible, easy-to-use drag and drop functionality that is not unlike WordPress itself.它基于非常灵活,易于使用的拖放功能,与WordPress本身没有什么不同。
  • It offers over 30 different design templates.它提供了30多种不同的设计模板。
  • It comes complete with a comprehensive element library (including items like order boxes, testimonial blocks, and video and audio players).它带有一个完整的元素库(包括订单框,推荐框以及视频和音频播放器)。
  • If you opt to use the plugin version of OptimizePress, then you can keep (and pre-populate) your new landing page with the same design look and feel as your main website.如果您选择使用OptimizePress的插件版本,则可以保持(并预填充)新的着陆页,使其外观和感觉与主网站相同。
  • All pages built using OptimizePress are fully responsive and mobile ready.使用OptimizePress构建的所有页面均具有完全响应能力且可移动。
  • It integrates easily with a number of other platforms, including: Google Analytics, Google Content Experiments, Optimizely, MailChimp, Infusionsoft, and a variety of member subscription services.它可以轻松地与许多其他平台集成,包括:Google Analytics(分析),Google Content Experiments,Optimizely,MailChimp,Infusionsoft和各种会员订阅服务。
OptimizePress

费用 (Costs)

If you’re a developer, then you’ll need to purchase an OptimizePress Core license. This license is priced at $249 for 5 API keys.

如果您是开发人员,则需要购买OptimizePress Core许可证。 该许可证的价格为249美元(5个API密钥)。

If you’re looking to use this plugin on personal sites that you own and run, then it is somewhat cheaper. There are three options available:

如果您希望在自己拥有和运行的个人网站上使用此插件,那么它会便宜一些。 共有三个选项:

  • Core Package: you can install the plugin on 3 websites at a cost of $97核心软件包 :您可以在3个网站上安装插件,费用为$ 97
  • Publisher Package: you can install the plugin on 10 websites at a cost of $197Publisher Package :您可以在10个网站上安装插件,费用为$ 197
  • Pro Package: you can install the plugin on 30 websites at a cost of $297专业版套件 :您可以在30个网站上安装该插件,费用为297美元

All of these are one-off fees (you then own the software for life), but the fee only includes 12 months worth of support. You can buy additional annual support for a reduced fee after the first 12 months. OptimizePress also offers a 30-day money-back guarantee if you’re not completely happy with the product.

所有这些都是一次性费用(然后您将拥有终身软件),但是该费用仅包含12个月的支持费用。 您可以在头12个月后以减少的费用购买额外的年度支持。 如果您对产品不满意,OptimizePress还提供30天退款保证。

LeadPages (LeadPages)

LeadPages isn’t just a WordPress plugin, it’s a standalone landing page optimization platform that offers a WordPress “Connector” plugin that makes adding your landing pages to your site a breeze.

LeadPages不仅仅是一个WordPress插件,它还是一个独立的登陆页面优化平台,它提供了一个WordPress“ Connector”插件,可以轻松地将登陆页面添加到您的网站。

The marketing team behind LeadPages is certainly on the ball. Their website exclaims: “Turn your next idea into a published landing page in less than five minutes with LeadPages. We have engineered the simplest landing page builder in the industry, so you can create, edit and deploy your next high-converting page without touching a single line of code.”

LeadPages背后的营销团队当然可以参与其中。 他们的网站惊呼:“借助LeadPages,您可以在不到五分钟的时间内将下一个想法变成已发布的登录页面。 我们设计了业界最简单的着陆页构建器,因此您无需触摸一行代码就可以创建,编辑和部署下一个高转换率页面。”

That certainly piqued my interest. Less than five minutes to build an entire landing page? I had to check this one out…

那当然激起了我的兴趣。 不到五分钟即可构建整个目标网页? 我不得不检查一下这个…

Lead Pages

优点 (Advantages)

  • This platform’s biggest claim to fame is that it simplifies and automates the entire marketing process. Not only can you can create landing pages in the blink of an eye, but you can even set up a system whereby LeadPages automatically sends your new subscribers your free content.该平台最著名的是它简化并自动化了整个营销过程。 您不仅可以在眨眼之间创建登录页面,甚至可以建立一个系统,LeadPages可以自动将新内容发送给您的新订阅者。
  • It offers a range of more than 70 free templates, which, for your browsing delight, are sorted according to opt-in success rates. LeadPages also allows you to create your very own templates if the existing library is not to your satisfaction.它提供了70多种免费模板,这些模板根据您选择加入的成功率进行排序,以方便您浏览。 LeadPages还允许您在现有库不令人满意的情况下创建自己的模板。
  • It has A/B split testing functionality built right into it.它具有内置的A / B拆分测试功能。
  • You can turn 404 error pages into landing pages using LeadPages.您可以使用LeadPages将404错误页面转换为登录页面。
  • All pages built using this platform are completely mobile responsive使用此平台构建的所有页面都完全具有移动响应能力
  • It is compatible and integrates quite easily with Facebook, making it easy to build landing pages that can be used in conjunction with Facebook marketing campaigns.它与Facebook兼容并很容易集成,从而可以轻松构建可与Facebook市场营销活动结合使用的登录页面。
  • It is also compatible with and integrates well with all major email software platforms.它还与所有主要的电子邮件软件平台兼容并很好地集成。
  • There are a range of reporting metrics built into LeadPages, including conversation rate analytics and statistics.LeadPage中内置了一系列报告指标,包括会话率分析和统计信息。
Lead Pages

费用 (Costs)

When it comes to LeadPages, there are three different price points:

当涉及LeadPages时,有三个不同的价格点:

  • Standard Package: $25 per month (paid annually at $300 per year)标准套餐 :每月25美元(每年支付,每年300美元)
  • Pro Package: $40 per month (paid annually at $480 per year)专业版套餐 :每月40美元(每年按每年480美元支付)
  • Advanced Package: $67 per month (paid annually at $804 per year)高级套餐 :每月67美元(每年支付,每年804美元)

With each of these packages, you can use LeadPages on an unlimited number of websites and domains. The differentiators are the features to which you are entitled to use. For a full list of features, visit: http://www.leadpages.net/pricing.

使用这些软件包中的每一个,您都可以在无限数量的网站和域上使用LeadPages。 区别项是您有权使用的功能。 有关功能的完整列表,请访问: http : //www.leadpages.net/pricing 。

立即入站的WordPress登陆页面 (WordPress Landing Pages by Inbound Now)

This is the most popular landing page plugin in the WordPress plugin directory. It has had approximately 400,000 (all time) downloads and is compatible up to WordPress version 4.2.3, with the latest software update having been carried out in mid July 2015. It has a star rating of 3.6.

这是WordPress插件目录中最受欢迎的登录页面插件。 它已经下载了大约40万次(所有时间),并且与WordPress 4.2.3版本兼容,并且最新的软件更新已于2015年7月中旬进行。它的星级为3.6。

Inbound Now

优点 (Advantages)

  • This plugin is easy-to-use, particularly for non-developers, with its visual editor functionality that enables you to see the changes you’ve made to your landing page in real-time.该插件易于使用,特别是对于非开发人员而言,其可视化编辑器功能使您可以实时查看对目标网页所做的更改。
  • It offers a range of reporting functionalities, including the ability to track your landing page conversion rates.它提供了一系列报告功能,包括跟踪目标网页转换率的功能。
  • Alongside reporting and tracking options, you can also clone your landing pages, enabling you to run A/B split testing to determine the most effective landing page design option.除了报告和跟踪选项外,您还可以克隆登录页面,从而可以运行A / B拆分测试,以确定最有效的登录页面设计选项。
  • As with the other landing page plugins, you can either use your existing WordPress theme or choose from an extensive template library.与其他着陆页插件一样,您可以使用现有的WordPress主题,也可以从广泛的模板库中进行选择。
  • Pre-populate forms with visitor information to increase conversion rates.使用访客信息预先填充表格,以提高转化率。
  • It integrates with the WordPress Leads Plugins, allowing you to track the path that all of your landing page visitors take.它与WordPress Leads插件集成,可让您跟踪所有目标网页访问者所采用的路径。
  • For developers, this plugin offers a whole range of actions, filters, and hooks. And, if the functionality you’re looking for doesn’t already exist, the team behind this plugin is happy to undertake custom modifications.对于开发人员而言,此插件提供了一系列的动作,过滤器和挂钩。 而且,如果您要查找的功能还不存在,则此插件背后的团队很乐意进行自定义修改。
Inbound Now

成本 (Cost)

The Inbound Now plugin offers three different price points, dependent on the number of sites on which you want to install the software:

Inbound Now插件提供三个不同的价位,具体取决于您要安装软件的站点数量:

  • Designer: $100 per year (1 site only)设计师 :每年$ 100(仅限1个网站)
  • Webmaster: $150 per year (1 site only)网站管理员 :每年$ 150(仅限1个网站)
  • Agency: $200 per year (5 sites)代理商 :每年$ 200(5个站点)
  • Developer: $250 per year (unlimited number of sites)开发人员 :每年$ 250(网站数量不限)

瞬间 (Instapage)

This plugin has had 35,000 (all time) downloads, and with a star rating of 4.1 is compatible up to the latest version of WordPress. It works a little differently to the other plugins in that you actually build your landing pages within Instapage. Once you’re finished, you select the ‘Push to WordPress’ option. All landing pages built using Instapage sent to WordPress are then published as a subdirectory of your main website.

该插件已下载了35,000次(所有时间),并且星级评分为4.1,与最新版本的WordPress兼容。 它与其他插件的工作方式稍有不同,因为您实际上是在Instapage中构建目标网页。 完成后,选择“推送到WordPress”选项。 然后,所有使用发送给WordPress的Instapage构建的登录页面都会作为主网站的子目录发布。

Instapage

优点 (Advantages)

  • Instapage offers a library of more than 80 different templates, which look quite modern, clean and fresh in terms of their look and feel. Plus, they’re categorized in terms of use: click-through pages, lead gen pages, webinar sign-ups, mobile apps, and even thank-you’s.Instapage提供了一个包含80多种不同模板的库,这些模板在外观和感觉上都非常现代,干净和新鲜。 此外,还按照使用情况对它们进行了分类:点击访问页面,潜在客户生成页面,网络研讨会注册,移动应用程序,甚至是“谢谢”。
  • Another drag-and-drop interface that makes building landing pages simple and fast (it should take just three minutes according to their website).另一个拖放界面使构建登陆页面变得简单而快速(根据他们的网站,只需三分钟)。
  • As expected, it integrates with all the usual suspects: email marketing platforms, analytics platforms, social media sites, membership subscription bases, and shopping carts.如预期的那样,它与所有常见的嫌疑人集成:电子邮件营销平台,分析平台,社交媒体网站,会员订阅基础和购物车。
  • It offers A/B split testing functionality so that you can determine what’s working, and what needs to be on the chopping block.它提供了A / B拆分测试功能,因此您可以确定正在运行的内容以及在砧板上需要执行的操作。
Instapage

成本 (Cost)

Instapage does carry a monthly fee:

Instapage确实会收取月费:

  • Free: this allows you to create 1 landing page (which is not mobile responsive) that can have up to 100 visitors免费 :您可以创建1个可以最多容纳100位访问者的目标网页(对移动设备不敏感)
  • Basic: for $29 per month, you can create unlimited mobile responsive landing pages with up to 5,000 unique visitors per month基本 :每月29美元,您可以创建无限的移动响应性着陆页,每月最多有5,000个唯一身份访问者
  • Professional: for $79 per month, you can unlimited landing pages and 25,000 visitors专业人士 :每月只需$ 79,您就可以无限登陆网页和25,000位访客
  • Unlimited: for $179 per month, you can go landing page crazy (as many landing pages with as many visitors as you can possibly attract)无限 :每月只需$ 179,您就可以疯狂着陆登录页面(您可以吸引尽可能多的访问者)

结论 (Conclusion)

While the focus of this article is WordPress landing page plugins, I should also note that it is more than possible to use page templates to create WordPress landing pages. In fact, a number of WordPress themes offer a range of options and features that are perfect for conversion optimization. In addition, a number of WordPress themes come with specific, custom-designed landing page templates that work just as well as any of these plugins.

尽管本文的重点是WordPress登陆页面插件,但我还应该指出,使用页面模板创建WordPress登陆页面是远远超过可能的。 实际上,许多WordPress主题提供了一系列非常适合转换优化的选项和功能。 此外,许多WordPress主题都带有特定的,自定义设计的着陆页模板,这些模板的功能与这些插件中的任何一个一样好。

The benefits that landing pages have to offer marketing campaigns is crystal clear, there aren’t too many other tools available that can increase conversions by a whopping 25%. So, regardless of which WordPress landing page plugin you opt for, the sooner you start building, testing and optimizing your landing pages, the sooner you’ll be reaping the rewards of your marketing investment.

目标网页必须提供给市场营销活动的好处是显而易见的,没有太多其他工具可以将转化率提高25%。 因此,无论您选择使用哪个WordPress登陆页面插件,越早开始构建,测试和优化登陆页面,您就越早就会获得营销投资的回报。

If you’re looking for more tips on how to take your WordPress website to the next level, you might be interested in these articles:

如果您正在寻找有关如何使WordPress网站更上一层楼的更多技巧,则您可能对以下文章感兴趣:

翻译自: https://www.sitepoint.com/popular-wordpress-landing-page-plugins/

原创文章,作者:dnzhu,如若转载,请注明出处:https://www.dnzhu.com/37052.html

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